Analyzing how people engage with our major communication methods helps us understand visitor activities and paint a picture of our audience and the effectiveness of what we do. It helps us avoid hunches and gut feelings and gives a solid foundation to consider change and improvement.
The communicators for the Episcopal Diocese of Fort Worth have analyzed our major communication channels – our website, Facebook page, YouTube channel,Twitter account, and Flickr account – and we offer that analysis to all who are interested. People are engaging with our digital communications in ways we have not seen before.