Communications Resources

Communications Resources


3 Things Every Church Should Have in the Digital World” by Susan Kleinwechter. Digital technology offers many tools for communicating your church’s ministry to visitors and to members. Although there are many things a church can do online, there are three foundational things that every church should have in the digital world – a website, domain-name email, and a email marketing service. Other things should follow these three.


Getting Started


Your website needs to be ‘responsive’ or easy to use on a mobile device. The majority of visitors to your site are likely to be using a smart phone or tablet. Also, some search engine algorithms (such as Google’s) will rank your site lower in search results if it’s not mobile-friendly. Read more on how to test your site and how to update it, if needed, to a more mobile-friendly format. Contact the diocesan office if you’d like help.


Weebly (

Choosing between WordPress & Weebly

WordPress and Weebly getting-started information by Susan Kleinwechter

Moja – Content management system used by Trinity, Fort Worth and the Consortium of Endowed Episcopal Parishes

Search Engine Optimization (SEO)

SEO and Your Website by Susan Kleinwechter

Email Marketing


MailChimp for Nonprofits MailChimp gives nonprofits a 15% discount, but of great importance for churches, if your list has fewer than 2000 subscribers, you can send 12,000 emails a month free; they call that their Forever Free plan.

Getting Started in MailChimp; MailChimp Knowledge Base, Video Index (helpful MailChimp videos), and Resources & Guides – “MailChimp’s guides offer information for email marketing rookies, experts, and everyone in between. We’ll walk you through your first newsletter, show you how to use your report stats to write better content, and make sure you know all the spam laws. Whether you’re an email pro or just exploring your options, there’s a MailChimp guide for you.”

Constant Contact

Constant Contact product tutorial and guides

Social Media


Microsoft Office

Microsoft Office topics from – Goodwill Community Foundation offers free online learning

Working with Images

Image Creation

Canva (, and Why I Love Canva by Susan Kleinwechter

Image Sources & Tips


  • PDF: Unfit for Human Consumption by Jakob Neilsen of Neilsen Norman Group – Points out usability issues of PDF files online. “Users get lost inside PDF files, which are typically big, linear text blobs that are optimized for print and unpleasant to read and navigate online. PDF is good for printing, but that’s it. Don’t use it for online presentation.”
  • Gateway Pages Prevent PDF Shock by Jakob Neilsen of Neilsen Norman Group – Has tips on good practices for when you do use PDFs online. “Spare your users the misery of being dumped into PDF files without warning. Create special gateway pages that summarize the contents of big documents and guide users gently into the PDF morass.”
  • Free PDF to JPEG online converter – Sometimes you’re given a PDF, but you need a JPG. Convert it here online for free. Has other image converters.


It’s important that people can find your church when they look for it.

  • ArcGIS – If you want to go beyond marking dots and shapes on your maps, here is a free online course that will show you how to use ArcGIS for data analysis and storytelling.

…and more!

Goodwill Community Foundation offers free online learning, no catches, no gotchas, at They offer tutorials in basic technology, Microsoft Office, social media, math, career, reading and everyday life.

Resources from The Episcopal Church